Leading European Studio Rainbow teamed up with PubCoder for the launch of Read&Play, a new series of digital interactive ebooks. The series includes ten interactive books dedicated to the adventures of the Winx, and is aimed at young kids who will enjoy interacting with the ebooks by completing puzzles and applying virtual stickers, coloring and drawing, singing karaoke and customizing Winx’s wardrobe and hairstyles. The ebooks are available in English and Italian. Each ebook is a story of friendship, adventure with a twist, with sound effects and animations, and a lot of special content coming directly from the magical Winx’s world. The technology developed by PubCoder allows, among other functions, to save the actions performed on a page when completed and listen to the stories read by an actress: it is one of the first experiments in EPUB3 format, which represents the new frontier of the digital book.
Rainbow and PubCoder together for the first series of interactive ebooks dedicated to the Winx