La spesa di stagione

La spesa di stagione
The interactive ebook dedicated to healthy food of Territori Coop.

La spesa di stagione is a new interactive ebook made with PubCoder designed for all lovers of wellness and healthy eating, with an eye to environmental sustainability. Browsing through it you can find out which are the products of the season, knowing the characteristics and nutritional properties, collect tips and information on how to cook them and eat them to make the most of their beneficial properties. It is a gift that Territori.Coop wants to offer to all those who subscribe to the newsletter and can be downloaded on Apple and Android tablets, but also on the iPhone.I interviewed Bonaria Staffetta who, together with the agency Hic Adv, designed this interesting interactive guide dedicated to food for the Territori Coop.

La spesa di stagione, can you tell us a little about yourself and how you started working on interactive books?

I love to draw and I've always loved illustrated books. I graduated in Multidams and I worked in web design for 16 years. My interest for interactive books  came out of my passion for design and for technology . When I heard about "Book of the future" at the Bologna Children's Book Fair , I thought it might be a good opportunity to try out an interactive book. I called my friend copywriter Irene Russo and I asked if she had a story to work on ... And she had it (there is always one in the drawer). Our ebook "E se fosse...", went straight among  the finalists and then published by De Agostini. An encouraging start.

"La spesa di stagione" is an interesting ebook in the world of interactive guides and is a tool that provides added value to Coop customers. Can you tell us how you got the idea, how did you it develop it and what expectations and objectives you have?

This ebook is an hommage for subscribers to Territori.Coop newsletter. It is designed to broaden awareness of the website and to raise awareness about healthy and sustainable eating. Irene Russo, who collaborates with the agency Hic Adv and is content editor of the website, proposed this innovative tool to Central Coop Adriatica. So, we worked with the content from the website and created a "calendar" full of interactive ideas, colorful and easy to navigate. Browsing through it you can find out which are the season products, the characteristics and nutritional properties, collect tips and information on how to cook them and eat them to make the most of their beneficial properties. Certainly an added value ... and not just to customers Coop.

Why did you choose PubCoder, and how long it took to create the ebook? 

I chose PubCoder because it is the only software I know that allows to create interactive products without the need for programming skills. I know html and css, but for me it was too difficult to create interactive products starting from the code. I basically like to draw and animate.

Are you planning to make other similar ebook?

With Hic Adv we are planning other interactive ebooks related to  food sector. I also have a Spanish client who is creating a workbook on the topic of emotions, dedicated to 8 years old children, and I would like to make an interactive version of it. Irene and I have other ideas that probably will become children's books.