Igloo Books

Logo Iglobooks
Igloo Books is a multi-award winning, Top 10 children’s and adult publishing company.

I would recommend PubCoder simply because it's very straight forward to use and learn

Igloo Books is a multi-award winning, Top 10 children’s and adult publishing company based in Northampton. With a turnover in excess of £20 million ($30 million) it has been trading in over 50 countries for almost 10 years.

Igloo publishes over 400 titles annually and has well over 1,000 books in print, with a far-reaching range for children and adults.

It has been recently (December 2014) acquired by leading UK-based publisher, Bonnier Publishing. With this acquisition Bonnier becomes one of the five largest children’s publishers in the UK and the dominant force in children’s mass market publishing.

Igloo Books has been using PubCoder from the very beginning the first Beta was released, providing great feedbacks to the Developer Team on how the software can be used at best. Since then Igloo Books has produced many ebooks, exploiting at large the interactive capabilities of the software. What follows is our conversation with Tom Sarson, Digital Director of Igloo Books.

PubCoder - How and why you started using PubCoder? What issues has PubCoder solved and which opportunities has opened?

Tom Sarson - We discovered PubCoder via a facebook ad, we quickly downloaded the software and found it very easy and straight forward to use. It speeded up development of or digital titles and also allowed another member of our team to create eBooks without and development knowledge.

PubCoder -  What do you like best and why, if yes, would you recommend it?

Tom Sarson - I would recommend PubCoder simply because it's very straight forward to use and learn. It was has some great features that can make your titles very interactive without coding knowledge.

PubCoder - What are your expectations in digital publishing, in general, and how can PubCoder tackle future challenges?

Tom Sarson - Children’s digital publishing is still very much in the early stages at the moment, so we are just making sure our catalogue is complete with interactive and fun titles for children when the market picks up. PubCoder can help us do this giving us more freedom to add more functionality to our eBooks which we previously couldn’t due to programming issues and time.

PubCoder - Can you tell us some use cases (visible links/products) and success stories linked to the use of PubCoder?

Tom Sarson - We used PubCoder to create the very first Sticker eBooks with interactive stickers to complete the scenes. There are 9 titles in the series, which iTunes loved and have heavily promoted via banners, email newsletters etc. All 8 titles were in the top 10 Children's charts at the same time after a promotion.