PubCoder and Rainbow together for the new series Read&Play of interactive digital books

PubCoder and Rainbow together for the new series Read&Play of interactive digital books
28/09/2015
By Daniela Sabatini posted in News

We are very excited to announce that PubCoder teamed up with leading European Studio Rainbow for the launch of Read&Play, a new series of digital interactive ebooks available now on iBooks Store and Google Play store.

The new series includes ten interactive books dedicated to the adventures of the Winx, and is aimed at young kids who will enjoy interacting with the ebooks by completing puzzles and applying virtual stickers, coloring and drawing, singing karaoke and customizing Winx’s wardrobe and hairstyles.

The ebooks are available in English and Italian. Each ebook is a story of friendship, adventure with a twist, with sound effects and animations, and a lot of special content coming directly from the magical Winx’s world.

The technology developed by PubCoder allows, among other functions, to save the pages when completed and listen to the stories read by an actress: it is one of the first experiments in EPUB3 format, which represents the new frontier of the digital book. 

The first e-book "The Enchanted Concert" can be downloaded for free from iBooks store and Google Play on smartphones and tablets, the following e- books are available at €2,99. Go to www.winxclub.com/en/read-play for more information.

Daniela Sabatini

Daniela is looking after the overall communication at PubCoder. Before joining PubCoder, she worked at YOOX Group, where she was responsible for the Art at yoox.com area, prior to that she spent 8 years in Ireland working in the area of marketing, communication and business development for important international art institutions such as the Royal Hibernian Academy, the Irish Museum of Modern Art, Dublin Contemporary 2011 as well as business clients such Veuve Clicquot, Hennessy (LVMH Group).