Frankfurt Book Fair 2015: Publishers Weekly 's interview

Frankfurt Book Fair 2015: Publishers Weekly 's interview
23/10/2015
By Daniela Sabatini posted in News

We are sharing a great interview from our recent presence at the Frankfurt Book Fair. Our founder and CTO, Paolo Albert and VP International Business and co-founder, Enrico Gazzano have been interviewed by Andrew Richard Albanese from Publishers Weekly

Here is an extract of the interview:

The Frankfurt Book Fair will always be a "book" fair. But in recent years the fair has made a concerted effort to attract entrepreneurs and new digital media companies from around the world, a strategic move that is paying off, with a growing number of upstart tech companies on hand seeking to work with publishers, retailers and other players in the book business.

Also at this year’s fair are representatives from an startup called PubCoder, showing off software that enables creators to build powerful, top-level digital products cheaply, and quickly.

“PubCoder is an authoring tool for complex content,” said Enrico Gazzano, PubCoder’s co-founder. “It’s a tool that allows you to add animation, interaction, and other elements, everything you would expect to see on a tablet, and then to publish that work in any format, whether as an EPUB3, as an iOS or Android app.”

Using a simple, intuitive drag and drop template, elements that would take days of coding—and thousands of dollars—can be pulled off in minutes. “The idea is going from digital books, to digitalfor books. This is not just taking a print version and making an enhanced PDF, but we’re thinking about the product—games, interactivity, cool stuff.”

Paolo Albert, PubCoder’s CTO said, the company is aiming at a range of target audiences, including publishers who want to create great digital catalogs, IT companies that support publishers, and self-publishers who want an efficient and low-cost tool to bring their vision to life. Design schools are also using Pubcoder, and advertisers, too, Gazzani, added, as branded content becomes more popular.

The PubCoder beta first debuted at the 2013 Frankfurt Book Fair, and was runner-up at the CONTEC Frankfurt International Publishing Startup Showcase. Last year, PubCoder stepped up in class, with iTunes officially recommending the software as one of the best authoring tools on the market.

“For us this is a great place to show our solution,” said Albert, of his third trip to the book fair. “For us Frankfurt is a real showcase.”

For all the talk of e-books, and the state of the book market, the number of new digital startups at the Frankfurt Book Fair is an indicator of the industry’s health—to paraphrase a common refrain, for an industry that is supposedly dying, there sure are a lot of brilliant young entrepreneurs trying to get in.

Read the full article here

Daniela Sabatini

Daniela is looking after the overall communication at PubCoder. Before joining PubCoder, she worked at YOOX Group, where she was responsible for the Art at yoox.com area, prior to that she spent 8 years in Ireland working in the area of marketing, communication and business development for important international art institutions such as the Royal Hibernian Academy, the Irish Museum of Modern Art, Dublin Contemporary 2011 as well as business clients such Veuve Clicquot, Hennessy (LVMH Group).